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MICHELLE
WHITBY 12 East 22nd Street, Apt.# 7E - New York - NY - 10010 |
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| EXPERIENCE Associate Creative Director Thunder House, McCann - Erickson,, New York, New York |
1998 - Present | |||||
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Responsible for creative strategy and interactive concepts, art direction for
interactive commercial on-line services. Clients: Band Aid, First Aid, IDT Net2Phone, Marriott, Salomon Smith Barney, Tiffany & Co., US Airways |
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| Creative/Art Director theglobe.com, New York, New York |
 1997 - 1998 |
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Hired to re-design the globe.com virtual community website, which was just recently
awarded Top 100 websites by PC Magazine. Act as lead visual
creative person in the company; management of the design department. Responsible
for all visual concepts and aspects of theglobe.com website, art direction and some
content development of editorial material for theglobe.com website which focuses
on social dynamics; Integrating personal website buiding, E-Mail, discussion forums, chat rooms, multi player online gaming, and electronic
commerce for a full service virtual community that people call their
home on the Web. |
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| Art Director DBZ Ltd. Interactive Communications Consultancy, Hong Kong, China |
1996 - 1997 |
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Art direction, Marketing strategy, creative conceptualisation, content development,
and client servicing for interactive commercial services: Web Site, Intranet, Database,
CD-ROM, Kiosk, and Inflight Entertainment development; Creative department management;
also served as Acting Creative Director while the CD was on 3 months leave. Developed
one of the first corporate sites for Asia
Market Intelligence using Macromedia Flash. Clients: Asia Market Intelligence, Asia Week, Asian Games 1998 - Bangkok, Centaline Properties, Hagemeyer Cosa-Lieberman, Hong Kong Bank, Hong Kong Housing Authority, IBM China, J. Walter Tompson, Malaysian Airlines, Motorola, One 2 Free, Wing Lung Bank |
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| Art Director Modem Media Advertising, L.P., Westport, CT |
1995 - 1996 |
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Creative team management; concept, design and production for interactive commercial
on-line services: Web Site and CD-ROM development; Creative strategy, mechanics of
interactive ideas and new business developments; Execution of all art work, GIF animation,
Director
animation, Shockwave,
and QuickTime Video/VR creation for the on-line
interactive experience; Optimisation for HTML and Java
implementation, HTML Clients: AT&T, Calvin Klein, Delta Airlines, Hasbro, MasterCard, Scrabble |
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| Art Director Merrill Lynch, Media, New York, New York |
1994 | |||||
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Concept, design, and production of interactive touch-screen multi-media communications
computer interface. CD-ROM for video advertisement Client: Merrill Lynch International |
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| Graphic Designer Saatchi & Saatchi Advertising, New York, New York |
1993-1994 | |||||
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Computer art and design work created on a project-by-project freelance basis:
Desktop publishing, photocompositing, retouching, ad page layout, mechanicals, logos;
all ends of computer creative production Clients: J&B, Sega |
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| Production Manager, Assistant Computer Artist Barry Blackman Studio Inc., New York, New York |
1991 | |||||
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Responsible for production coordination, studio and business management, client
liasing. Consulted for, advised, and edited computer art work. Clients: Discover, Newsweek, Omni, Seagram's, Time |
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| Marketing /Media Analyst Citibank, N.A., N.A.F.G., New York, New York |
1989 | |||||
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Conducted media analysis and market research, analysed major leveraged buy-outs; compared internal publications reporting on deals done by Citibank; Conducted P.R. for and organized corporate finance meetings |
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| SKILLS | ||||||
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PHOTOGRAPHY: LANGUAGES: |
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| EDUCATION School of Visual Arts, New York, New York |
Spring 1993 | |||||
| Master of Fine Arts Degree: Computer Art | ||||||
| Parsons School of Design, New York, New York |
Autumn 1990 | |||||
| Massachusetts College of
Art, Boston, Massachusetts |
Summer 1990 | |||||
| Boston University, School
for the Arts, Boston, Massachusetts |
Summer 1990 | |||||
| Boston University, School of
Liberal Arts, Boston, Massachusetts |
Spring 1990 | |||||
| Dual Bachelor of Arts Degree: International Relations; Political Science | ||||||
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| AWARDS ACHIEVEMENTS EXHIBITS |
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| theglobe.com, New York, New York |
March 1998 | |||||
| Redesigned theglobe.com website awarded Top 100 websites
by PC Magazine. "If 'community building' is the big Web buzzword for 1998, then
The Globe is one of the most important sites of the year because it demonstrates
how successful community building is done." |
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| One 2 Free (DBZ and
J. Walter Thompson), Hong Kong, China |
October 1997 | |||||
| Art Directed the One 2 Free Website which won the 1997 Hong Kong
Management Association's Marketing Excellence Award (Gold, Best Marketing) for their
inspired campaign. The campaign featured traditional as well as interactive media,
and caused a sensation in Hong Kong. Kudos also to J. Walter Thompson for winning
the Gold, Best Advertising Award, for their development of the advertising campaign.
As the Art Director at DBZ, I was proud to have worked with both, on the interactive
elements of the campaign. |
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| Visual
Arts Gallery, New York, New York |
June 1993 | |||||
| Exhibited Computer Artwork; A combination of a little digital
equipment and a lot of imagination. This show included fine art, video animation,
interactive multimedia, programming, and special effect photography, all created
by computer artists. |
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| SVA Galleries, New York, New York |
November 1992 | |||||
| Exhibited Computer Artwork; Digital Jambalaya, a celebration of
creative computing: 2D & 3D computer art, animation, installations, interactivity,
telecommunications, video art, pedagogy, networking, and distance education; Produced
in collaboration with AT&T, Eastman Kodak Company, France Telecom, Institute
for Computers in the Arts, New Resolution, School of Visual Arts, Truevision. |
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| Japanese Television Broadcast
Network, Japan |
aired August 1992 | |||||
| Award of individuality and excellence in the the emerging arts:
Subject of Documentary detailing my artistic, educational, and professional pursuit
in communications technology; Produced by Shiseido, Japan and Hiro Enterprises, Tokyo/New
York. |
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| I
summited Mt. Kilimanjaro, Tanzania. |
December 1991 | |||||
| At 19,000 ft., Mt. Kilimanjaro is the highest mountain on the African continent. | ||||||
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| PROFESSIONAL INTERESTS |
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| Advanced Technology Emerging Markets: Interactive Media in Asia and Europe Creative Concepts and Visual Communication Media and Public Relations International/Foreign Relations Telecommunication |
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Member: |
New York New Media
Association SIGGRAPH |
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